Dr. Kate Hays

Dr Kate Hays is The FA’s Head of Women’s Psychology. Vastly experienced in performance psychology and being part of multidisciplinary teams for 20 years, she has worked across a range of different sports and supported title winning athletes and teams competing in major global events including World Championships, Olympics and the professional equivalent – most recently among the team behind the team at the Women’s Euros 2022 and World Cup 2023.

Kate joined The FA after more than seven years in a similar role with the UK Sport Institute (UKSI), where she led and managed the delivery of the national psychology strategy during the Rio and Tokyo Olympic and Paralympic Games. She was appointed as the TeamGB HQ psychologist for the Tokyo Olympic Games where TeamGB won more medals across a wider number of sports than ever before, making history on the back of the most complex, challenging and difficult environment faced in recent times.

Kate’s current remit within the technical directorate at St. George’s Park includes working closely with elite England players in an on-camp role as a key part of head coach Sarina Wiegman’s support team. Day to day, she also ensures a consistent psychological approach is introduced across all development teams as part of a commitment to strengthening the women’s player pathway.

For Speaking enquiries, please contact Adam Reed.